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Mobile Development

Mobile App Development

Apps people keep on the first screen.

Mobile is a harsher environment than the web. The network drops in lifts and on trains, the operating system kills your process to reclaim memory, storage is limited, battery is visible to the user, and every release has to pass a review before anyone can install it. An app that ignores those constraints feels broken even when the code is correct.

We build applications for both platforms — usually from a single Flutter codebase, natively where a product genuinely needs it — covering everything from customer-facing apps to field tools used by staff who are offline half the day.

The parts that decide whether an app gets kept are unglamorous: how quickly it opens, whether it works with no signal, whether it drains the battery, and whether an update ever loses someone's data. Those get the attention.

The problem

What this solves

Most disappointing apps are not badly designed, they are badly conditioned. They assume connectivity, so they show spinners in a basement. They assume the process stays alive, so they lose a half-completed form. They assume a recent flagship device, so they stutter on the phones most people carry.

Store review adds another dimension: a defect found after release cannot be hot-fixed the way a website can. That changes what has to be right before shipping, and it is a discipline teams coming from the web often underestimate.

  • Unusable without a connection

    A spinner in a lift or a warehouse is the moment people stop using an app for work.

  • Slow cold start

    If it takes several seconds to open, people stop opening it — regardless of what it does afterwards.

  • Lost work on interruption

    A call or a low-memory kill discards a half-finished form because state was never persisted.

  • Store rejections late in the day

    Privacy declarations, permissions and account deletion rules found at submission rather than at design time.

Our approach

How we go about it

We design the offline behaviour first, because retrofitting it means rewriting the data layer. That means deciding what is cached, what queues for later, what happens when a queued change conflicts with the server, and what the user sees while any of it is pending — including the honest case where something could not be sent.

We build against real devices, not only simulators, and we watch cold start time, memory and frame timing as the app grows. Release goes through TestFlight and the Play internal track first, with crash and performance reporting in place before the public build, so the first report of a problem comes from monitoring rather than from a review.

Store submission, signing, privacy declarations and staged rollout are part of the work. Getting an app approved is a specific skill and the first submission is where most surprises live.

Capabilities

What is included

  • Cross-platform development with Flutter

  • Native iOS and Android where the platform demands it

  • Offline-first data and synchronisation

  • Push notifications and deep linking

  • App Store and Play Store release management

  • Crash reporting and performance monitoring

Outcomes

What changes for you

  • Works offline properly

    Reads from local storage, queues writes, and resolves conflicts with a rule agreed up front rather than at random.

  • One codebase, both platforms

    Flutter where it fits, which keeps feature parity and halves the cost of every subsequent change.

  • Monitored from day one

    Crash and performance reporting wired in before release, so problems surface before reviews do.

  • Release process that holds

    Signing, staged rollout and store metadata handled as part of the build rather than improvised at the end.

Frequently asked questions

Common questions about mobile app development.

Flutter or native?
Flutter for most products: one codebase, genuinely native performance for typical application workloads, and a single place to make every future change. Native when the app is built around something platform-specific — heavy camera or sensor work, deep OS integration, or a hard requirement for the newest platform features on release day. The decision belongs at the start, because it is expensive to reverse.
Do you handle App Store and Play Store submission?
Yes, including signing, store listings, privacy and data-safety declarations, and phased rollout. We publish under your developer accounts so the apps remain yours; we can set those up with you if they do not exist yet.
How do you deal with app updates and older versions?
You cannot assume everyone updates, so the API has to keep working for older clients. We version the API, avoid breaking changes where possible, and build in a way to prompt — or if genuinely necessary, require — an update. Planning for this early avoids the situation where a server change silently breaks the app in a customer's pocket.
Can the app share a backend with our website?
That is usually the right structure. One API, one set of business rules, and clients that present them differently. It avoids the common failure where the app and the website slowly disagree about what the rules are.
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Building for phones people actually use?

Tell us where the app will be used — the network, the devices, the conditions — and we will tell you what that means for the build.

Where we work

582 cities across 19 countries.

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