Industry

Media & Publishing Software Development

Publish quickly without breaking the archive.

Publishing systems are judged on two things that pull against each other: how quickly an editor can get something out, and how well the archive holds up over time. Optimising only for the first produces a site that is fast to publish to and impossible to reorganise later.

Traffic is also spiky in a way few other sectors are. A single piece can attract more traffic in an hour than the site normally sees in a week, and it arrives without warning.

We build editorial and content platforms: authoring and workflow, media handling, taxonomy, scheduling and embargo, subscription or membership where it applies, and delivery that survives a spike.

Common challenges

What tends to go wrong

URLs are permanent commitments. Content reorganised without redirects loses accumulated search authority and breaks every existing link to it, and the damage is not visible immediately.Editorial workflow has real constraints — embargoes, scheduled publication, corrections that must be recorded rather than silently applied, and rights that may expire on a specific date.Media volume grows continuously. An archive of images and video needs to be served efficiently at many sizes without the storage cost growing faster than the audience.

How we address it

What we build instead

We treat URLs as part of the data model. Slugs are stable, every change generates a permanent redirect automatically, and the redirect table is a first-class part of the system rather than a configuration file someone maintains.Editorial workflow is modelled explicitly: draft, review, scheduled, published, corrected and withdrawn are distinct states with distinct permissions, and corrections are recorded as amendments rather than as silent edits.Delivery is built for the spike: pages are cacheable at the edge, personalisation is layered on top rather than baked into the page, and the origin is protected so an unexpected surge does not take the site down at the moment it matters most.

Outcomes

What typically improves

The archive stays reachable through restructures, so accumulated search authority is not repeatedly discarded.A piece that unexpectedly attracts a large audience is served rather than lost, and editors can schedule and correct without needing technical help.

Frequently asked questions

Can you migrate our existing archive?

Yes, and the redirect map is the most important deliverable of that migration. Content can usually be moved mechanically; preserving every existing URL is what determines whether the migration costs you search traffic. We treat that as a first-class part of the work rather than a cleanup task.

How do you handle traffic spikes?

By making pages cacheable at the edge and keeping personalisation out of the cached document. Most editorial content is identical for every reader, which makes it very cheap to serve at scale — provided the page has not been made unique by something trivial like a greeting.

Can editors work without developer involvement?

That is the point of the system. Block-based authoring, media handling, scheduling and taxonomy are all editorial functions. If routine publishing needs a developer, the platform has failed regardless of its technical qualities.

Building for media & publishing?

Tell us how the operation runs today. We will tell you where software would actually help.

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